The Sales Perspective - Features vs Benefits

Three nice links. I like the example of the ipod in the first one.

Knowing features thoroughly is one thing. Knowing how these features translate into benefits is another thing. Needs a bit of thought, some preparation.

http://www.helpscout.net/blog/benefits-sell/

http://www.entrepreneur.com/article/34942

http://www.enchantingmarketing.com/features-and-benefits/