Tuesday, April 30, 2019

Arts Management at the Department of Dance 2019

Another year of teaching Arts Management at the Department of Dance, University of Hyderabad. It was the biggest batch I have seen - 16 of them. The department offers a course - Masters in Performing Arts - and caters to two dance forms - Bharatanatyam and Kuchipudi. The faculty is accomplished - Pasumarthy Ramalinga Sastry, Anuradha Jonnalagadda, Sivaraju and Aruna Bhikshu.
Standing - Aashlee, Aiswarya, Sreeshma, Sindhu, Me, Amalendu, Datta, Radhe, Tejeswini, Usha
Kneeling - Sravya, Jui, Roshni, Amrutha

Every year students come from Kerala's Kalamandalam, Kalakshetra, Potti Sriramulu University, Bengal and other places in India. This year also we had similar representation.

The course is rather simple - it's about managing your career in arts. So we first look at our approach to learning itself (Mindset by Dr. Carol Dweck), learning methods such as 'How to become an expert' (HBR, 10000 hours theory) and Josh Kaufman's 'How to learn anything in 20 hours'. We look at why it's important to know our purpose 'Start with why' by Simon Sinek.

We set goals - short, medium and long term. This being a field of art we look at the rest of their life as learning so long term is typically 20 years. One of the ideas we get across is that it takes time and practice and that seems to reassure the students to know they can get from A to B by doing X and Y. Deconstruction of their art form importance of feedback in their growth, using OKRs to execute their plans, planning stage shows, improving their network are all dealt with.

On the management side we use the 4Ps to market themselves and their institutions, personal management, financial management and event management. We delve into preparation - skill, physical and mental. We briefly discuss beliefs.

I start with the objective that I would like them to take 100% responsibility for their careers, be fully secure (as in knowing what they know and also knowing what they do not) and knowing the way to move forward.

As always, the most satisfying part of the year.

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