Saturday, January 14, 2012

It's an Ad mad World - Old Idea, New Idea

This one irritates the heck out of me. First this guy asks the elderly guy if he can use his phone, then turns him down because he finds his phone rather old, and then becomes completely offensive to the extent of even feigning to hit him at the end. What's with you mate? It tops the list of irritating ads these days for me for its sheer offensive content, and the pandering to the 'youth' segment even if it means you behave like a lout with someone old enough to be your Dad. Come on guys, you can do better than that.

So the story goes of a miserly son of a gun who is generally filching calls off other people's phones. He asks an elderly gentleman if he can use his phone. But it appears that our ero does not want to use the phone to make calls and receive calls which is pretty 'old'. He'd rather fly to Mars on it you see. And he makes all sorts of faces at the old man's phone before flashing his own phone. Now if you had one already, why do you need another guy's phone? Then he shows the old man some sneak peeks on his new phone and gets back at him with some classic lines and cheap stunts. Not funny at all. Even if someone said that the old man was offensive when he says 'main paise nahin loonga' - I'd say this guy deserved it for the faces he makes when he sees the phone. To push his phone under the old man's face and repeat 'main paise nahin loonga' is not funny.

This idea that the youth is all wonderfully connected, tech savvy and rude to old people is all fine. What we don't need is middle aged actors going about behaving like college kids in an effort to make the youth think its too goddam cool. To me this ad goes to the bottom of the pile for its totally unctuous and offensive tone.

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